Time and time again, I observe creative businesses making the same social media mistakes. Last week I made a list of the first 6 social media mistakes that I see online. If you missed that post, you can check it out here. Today we're going to look at 6 more.
7. It's all about the numbers
There is a huge misconception that you need a huge amount of fans or followers on social media sites to be successful. As a matter of fact, and I cringe as I type this, there are still people out there who are buying likes and followers. People! Save your money!
When it comes to social media, quality over quantity is the rule. I'd rather see you have 300 Facebook fans that engage with your content, than 3,000 that don't. Engagement is always the goal on social media and you will be better off in the long run finding targeted, quality fans and followers on your sites.
8. Unrealistic expectations
"If I use social media, I am going generate a huge amount of sales right away." This couldn't be further from the truth. Just like real life relationships, it takes time to cultivate relationships on line. Take your time, do it right and build to that. Don't get frustrated, especially if you've been using a platform for just a few months. Be patient. It will come.
9. Expecting social media to run itself
This could potentially go under the "unrealistic expectations" category. This is yet another popular conversation I have with people who are misusing their social media. "Theresa, I've been on social media for a long time and I just don't see any return!" I ask, "What is your strategy? Are you actively following people? Commenting on their feeds? Posting valuable content?"
More often than not, I get a resounding NO to many of these questions. Social media is not a "set it and forget it" mentality. You cannot set up a social media account and expect people to find you if you aren't posting or following them. If no activity is happening on your feed, people will pass right by you if they happen to come across your account.
Again….build those relationships. Cultivate. Be active. Engage.
10. Not understanding that it's about relationships
Many social media mistakes are born from a common misunderstanding. What is that, you ask? Plainly….you (and when I say "you", it's a general "you") think your social media is all about you. It really isn't about you at all…it's about them…followers, fans, friends. What is of value to THEM? What do THEY need? What can you GIVE to them that is valuable.
Remember…all relationships are about give and take. Give…listen…then you earn the opportunity to talk about you.
11. Not responding
The worst social media mistake I see is when people do not respond to their followers and fans. Maybe they have figured out that they have to start conversation, but then they are MIA once the post is live.
You need to be active in the conversations you start. For example, let's say you've asked a question on your Facebook Fan Page that is getting a lot of engagement. Be present in that conversation, especially if your fans are asking questions. Nothing is more disheartening for a potential customer than when they ask a question for which there is no answer. This could cause some negative feedback on your page and you could lose a fan. Don't do that. Show that you are interested in your fans.
12. Not making it relevant to viewers
We all have different hobbies and interests. Just be mindful what you post about on your feeds. Make sure that your posts have some value to your viewers. I post primarily about crafting and social media on my social media platforms. I have built my fan and follower base around those topics. These people are interested in that content and have come to expect it from me. If all of the sudden I started to post about baseball, that would be jarring and I could lose fans.
It isn't that I can't post about things that are somewhat off topic…I just make sure that I somehow tie in that new subject matter to something that makes sense for my niche. So, for example, if I went to the Yankee game, I may post about being at the game and something about the blue and white uniforms that have inspired a new scrapbook layout. Then follow that up with a project idea.
Over the past week, I have given you a lot of food for thought. It really is a lot to digest. I strongly urge you to look at what you are doing on your social media platforms. Decide what is working for you and what isn't. Make a plan….implement…and be flexible. Most of all, have fun! I have made some wonderful relationships and have had opportunities come my way due to my diligence with my own social media.
My wish is that you are encouraged to make your social media work for you….not have you work for your social media. A few corrections with how you are approaching your platforms will go a long way.