If you could get your business in front of the decision makers at the businesses who are your ideal customer, would you? If you could skip the cold calling and get right to the people who actually have the authority to decide, would you? If you could bypass the gatekeepers – aka the secretaries, receptionists, and assistants who promise to forward your message (but rarely do) and actually enjoy a higher percentage of sales in your business, would you?
That, my friends, is the power of using LinkedIn to build your business!
LinkedIn has over 200 million accounts. And what you don’t know about the average account holder might shock you.
Like – the average salary of a LinkedIn user is over $100,000 annually. Over six figures. Now think about it this way. If you’re selling a product or service, who do you want to get it in front of? The people who want what you offer (but only if you give it away for free)? Or do you want to get your product in front of people who are actively looking for what you offer and who actually expect to pay you what it’s worth – and they actually wouldn’t be interested if you priced it lower!
I’m telling you – you might think LinkedIn isn’t fun to use, but can you see why it just might be worth figuring out how to use this network to your advantage?
I’m with you – it’s not my favorite network either. It’s awkward, and it sure as heck isn’t very visually interesting, right? But it can be an important part of boosting profits for your brand, so I’m going to help you begin to use it more effectively. You are going to want to read these tips that show you how you can build your business with LinkedIn!
Top 3 Ways to Use LinkedIn More Effectively to Build Your Business
1. Build a complete profile
Have you noticed how this is always my first recommendation for how to use *any* platform more effectively? But I still see it – people are so eager to get their accounts set up that they skip a bunch of the fields, and while they always say they’ll get back to it, somehow real life gets in the way and it never happens.
An incomplete profile works against you in a few ways. It just makes you look bad, like you don’t even care enough about your business to make yourself look good. (So why would anyone believe you’d make them and their business look good either?)
It also makes it tougher for people to find you! Make sure you’ve completed each field in your profile, and where possible, make sure your profile includes the words that people are likely to use when searching for your product or service.
2. Use smarter headlines
Everyone wants to be seen as clever, right? So many people use clever headlines with plays on words to communicate who they are or what their business is about.
I’m just saying – don’t. LinkedIn searches are keyword driven. This means that all of your cleverness will mean that you’re not on search results and that people won’t be crystal clear about what products and services you offer. And if it’s not clear, they’ll take their business to your competition!
3. Make your summary matter
Again – your choice of words count. Don’t waste this area with meaningless feel-good words about your experience. Your summary should a concise answer to the question “why do you do what you do,” and it should be written in an engaging style – make people want to read the rest of your profile!
How is your LinkedIn profile looking these days? Do you see some ways you can use your profile to better attract clients and customers ready to pay for your expertise? Leave me a comment and let me know what you will be doing to improve your LinkedIn profile.
I’m curious…are we connected on LinkedIn? If not, you can connect with me by clicking here.