One of the most important social media networks your business needs to be on is Facebook. And if you’re reading this, chances are you know that already, or at least you trust whoever told you that was true.
But – are you confident that your Facebook marketing strategies are as effective as they could be?
The purpose of marketing your business on Facebook is to boost profits, of course. But how do you do that? One of the proven strategies for using Facebook to grow your business is to create an audience of engaged and loyal fans and customers who eagerly look forward to your brand’s updates.
Growing your Facebook engagement – both in terms of number of fans and the level of their engagement on your page is the result of consistent, proven activities that make your business stand out as the provider of choice in your category.Think that’s something you can do? Here’s how.
5 Facebook Marketing Strategies Proven to Grow Your Business Online
1. Be personal
This is key – people want to connect with people, not nameless and faceless brands! So make sure that the content you post on your Facebook business page is personable, warm, and shows who you are as a business. Show the people behind the brand. Reveal your personality in your posts. This is one of the ways that increases engagement most consistently.
2. Be consistent (in timing and kind of content)
If people can’t count on you to “show up” for business, meaning that your posting is erratic and inconsistent, they won’t feel comfortable building a relationship with you. Consistency in posting and consistency in the themes you post about on Facebook is what helps build trust among your community – that’s what invites true engagement. Speaking of that…
3. Don’t preach – make sure your posting invites 2-day communication
If you’re in preach-only or broadcast-only mode, just stop already, okay? Don’t try to come off as an expert who knows everything. No one likes a know-it-all! Instead, try some open ended questions (not just a yes/no kind of question – those can be answered with a single word and kind of stop the conversation sometimes).
4. Encourage your fans to engage each other
The mark of a truly engaged community is that the conversations go multiple directions – not just to and from you and your fans, but among the members of your community too! Encourage people who jump in – especially if they’re sharing valuable information or experiences with one another.
5. Track your progress
The only way to know if your Facebook marketing is working and improving over time is to track and analyze your progress. I know – it’s not anyone’s favorite activity (except maybe for a few super analytical types…!) But it’s super important . Take a look at your reach, likes, and shares over time. What kinds of posts (or pictures) get shared the most? What gets people talking the most? (Chances are, that’s two different kinds of content.) Do you notice different engagement patterns different times of the day? Use this information to keep improving your marketing and engagement techniques.
How are you using Facebook marketing strategies to grow your business? Leave a comment below.