Facebook Vs Twitter: Which One Makes Sense For Marketing Your Creative Business?

When considering using online social media networks to effectively market any business, two names instantly come to mind; Facebook and Twitter. Sure, after a few moments of pensive reflection, a thoughtful marketer may also contemplate using other potentially beneficial forums such as LinkedIn or even Pinterest. However, when looking to tap into sheer, unadulterated advertorial force, effectively wielding the power that Facebook and Twitter delivers can prove a major marketing coup.

Facebook Versus Twitter: Key Comparisons You Should Know

Yes, Facebook and Twitter are social media machines capable of broadening the reach of your creative business to the global masses. But, in a Facebook versus Twitter scenario, which online outlet proves the best resource for your organization? Understanding some key similarities and critical differentiators can help you determine which one of the promotional powerhouses will work best for your artistic/craft business.

Both Facebook and Twitter, when used properly, offer merchants a wide range of advertorial advantages that include:

• Business accounts that can be set up at no cost
• Personal connection to a targeted consumer demographic
• Chance to build and enhance positive business brand
• Ability to "blast to the masses" exciting company updates and announcements
• Virtually instant feedback on what your consumers like (and dislike!)
• Opportunity to get an inside look at competitive vendors

Facebook Versus Twitter: Critical Differences To Consider

Despite some significant similarities in results, when calculating the Facebook versus Twitter scorecard, it's important to also recognize that each social media outlet garners these results in different ways. Both resources will require a little ramp up time to fill out relevant company information as well as master maneuvering through status updates. But it's important to note that Twitter only allows businesses to post status updates in 140 character increments; while concision is key in sales, some executives find it difficult to truly get their message across with such limited text.

However, when it comes to user trust, Twitter may come out slightly ahead. Throughout its tenure as a leading online marketing tool, Facebook has received a lot of negative attention about publicizing users' personal information, making Twitter a more choice for consumers worried about the world at large knowing and seeing too much about them.  

Finally, when comparing sheer numbers, Facebook is a decided winner. According to Business Insider, Facebook is poised to hit a billion users, a monstrous social media milestone. Twitter is still planted firmly in the millions, making its reach slightly less impactful.

So, which media maven wins in the Facebook vs. Twitter showdown? They both do. It's evident that each site has its own distinctive flavor and set of benefits. However, as with any marketing initiative, diversity is a key ingredient to success. Using both resources for your creative business will help further your brand exposure and help you establish your company as an "in the know" industry expert.

Setting Up Facebook / Twitter Business Pages?

We can help! From setting up accounts to evaluating and analyzing your results, we can help you quickly get on track with your social media campaign. Contact us today or, connect with us on Facebook and Twitter to hear more.