In a nutshell, content marketing is just the process of providing content that your audience is likely to appreciate. They could appreciate it for its helpfulness, for its inspirational qualities, for its humor, if it’s particularly beautiful visually, etc.
Most people think of blogs when they’re talking about content marketing, and a blog is definitely the cornerstone of any successful content marketing campaign. I’ll focus mostly on blogging in this article. But – I want you to know that everything you produce and share with your audience, whether written or pictorial, and whether on your blog or any of your social media platforms, counts as content.
In fact – knowing that all of these things are part of your content marketing strategy is important for one huge reason – all of them need to be coherent and fit together. If any piece contradicts another, or if something contradicts your business’s stated values, or if what you’re doing doesn’t match up with what your content says you do (especially when it comes to ethics), your marketing is going to suffer big time, my friend! And you don’t want that to happen – it takes a ton of time and money to recover from. I don’t know about you, but time and money are two of the things I don’t have enough of even on a good day, ya know?
Content Marketing Tips to Boost Your Profits in 2013
1. Be focused
So that gives you a huge clue about the first important aspect of your content marketing. It’s got to all be focused and in agreement. One of the best ways to make sure that your content is focused and doesn’t stray from your marketing message is to create a content plan. I know, you barely have time to plan anything; how on earth are you going to plan your blog or your Facebook posts, right? But here’s the thing – if you do take the time each week or month to plan your content, I’d be willing to bet you’ll start feeling like you have more time during the week. You won’t have to be in crisis mode on Sunday night or Wednesday afternoon trying to think of a blog post, much less feeling like you’re posting online all day every day and not getting the work of building your business done.
2. Be consistent
As with so many things, it’s better to do a little bit consistently than do a whole lot and burn out after a short time. As you’re building your business online, people are waiting to see if you “last.” And that means they’re judging you for your consistency or lack of it. It might be unfair, but that’s how it is. (It’s like showing up to open your store if you have a traditional brick and mortar store!) A schedule (and some of the tools to manage your time) are great tools for helping you build the habit of consistency.
3. Evaluate what your audience wants
In lots of little ways, your customers and prospects will tell you what they want more of. Such as – look at what they comment the most on. What content gets shared the most. Take the time to step back and get the bigger picture, and that way you’ll be sure to keep producing content that your audience truly wants to receive.
How is your content marketing going? Leave a comment – I’d love to hear!