One of the most popular social media services, Twitter, comes with a restriction that at first seems impossible to do anything meaningful with. Whatever you post must be done in 140 characters or less.
Now – there’s a whole set of abbreviations and such that have come into being specifically because of Twitter (and partially because of text messages too) that try to stretch those 140 characters as far as possible. But no matter how much you abbreviate or take out spaces or whatever, there’s just not much you can do in those 140 characters, right?
Well – yes…and no! My friends – those 140 characters are a gold mine for building your personal brand!
Now – before you think I’m talking about taking pictures of your brand’s logo with Instagram and posting links to them via Twitter, let me be clear. Your brand isn’t your logo. It’s not your colors. It’s not the fancy script used to write your company’s name.
Your brand is the thoughts and feelings that your customers have when they think about your brand!
Are you starting to see how Twitter might be used to build your personal brand?
Let me make it even easier. Think about what your brand does. Do you provide a product or a service? What makes you different than your competitors? What’s your brand’s history? Where did your company come from? What are the key moments in the foundation of your company?
These kinds of questions are the ones that help you start to know – crystal clear – what the story of your brand is. And once you know that story, using your precious little 140 characters to brand yourself should start to seem a whole lot easier.
Let’s take a closer look as to how to build your brand on Twitter:
1. Provide value
Does your brand provide stellar customer service? Think about some how-to tweets, or links to posts about information people using your products would regularly want. Use your Twitter account to provide knowledge and value to your customers, and you’ll be greatly enhancing the perception of your brand. (Of course if your service slips, Twitter can go wild, and I don’t mean in a good way! Monitor regularly for mentions of your brand.)
2. Cause Marketing
Is your brand a strong supporter of a cause? Find out some information and history about the cause and tweet it. Not only will you be raising awareness of a (hopefully!) worthy issue, but you will also build your brand at the same time. Consider making a special hashtag to capitalize on the co-branding momentum.
3. Actively grow your following by following others in your niche.
Twitter is a face-paced conversational environment. This means – start connecting with other people and open conversations with them! People want to connect with other people; by connecting with others in your niche and beginning to engage with them, you’ll be building up the image of your brand.
What is your favorite way to build your brand on Twitter? Leave a comment below I’d love to hear!