How to Build Your Brand in 140 Characters or Less

One of the most popular social media services, Twitter, comes with a restriction that at first seems impossible to do anything meaningful with.  Whatever you post must be done in 140 characters or less.

How to Build Your Brand in 140 Characters or Less | @theresacifaliNow – there’s a whole set of abbreviations and such that have come into being specifically because of Twitter (and partially because of text messages too) that try to stretch those 140 characters as far as possible. But no matter how much you abbreviate or take out spaces or whatever, there’s just not much you can do in those 140 characters, right?

Well – yes…and no!  My friends – those 140 characters are a gold mine for building your personal brand!

Now – before you think I’m talking about taking pictures of your brand’s logo with Instagram and posting links to them via Twitter, let me be clear. Your brand isn’t  your logo. It’s not your colors. It’s not the fancy script used to write your company’s name.

Your brand is the thoughts and feelings that your customers have when they think about your brand!

Are you starting to see how Twitter might be used to build your personal brand?

Let me make it even easier.  Think about what your brand does. Do you provide a product or a service? What makes you different than your competitors? What’s your brand’s history? Where did your company come from? What are the key moments in the foundation of your company?

These kinds of questions are the ones that help you start to know – crystal clear – what the story of your brand is. And once you know that story, using your precious little 140 characters to brand yourself should start to seem a whole lot easier.

Let’s take a closer look as to how to build your brand on Twitter:
1. Provide value

Does your brand provide stellar customer service?  Think about some how-to tweets, or links to posts about information people using your products would regularly want. Use your Twitter account to provide knowledge and value to your customers, and you’ll be greatly enhancing the perception of your brand.  (Of course if your service slips, Twitter can go wild, and I don’t mean in a good way!  Monitor regularly for mentions of your brand.)

2. Cause Marketing

Is your brand a strong supporter of a cause?  Find out some information and history about the cause and tweet it. Not only will you be raising awareness of a (hopefully!) worthy issue, but you will also build your brand at the same time.  Consider making a special hashtag to capitalize on the co-branding momentum.

3. Actively grow your following by following others in your niche. 

Twitter is a face-paced conversational environment. This means – start connecting with other people and open conversations with them!  People want to connect with other people; by connecting with others in your niche and beginning to engage with them, you’ll be building up the image of your brand.

What is your favorite way to build your brand on Twitter? Leave a comment below I’d love to hear!

29 Responses to How to Build Your Brand in 140 Characters or Less

  1. Corri Garza says:

    I really need to start using twitter! Thanks for the info!

  2. Excellent Article! I especially liked the section on Cause Marketing as I hadn’t given thought to this! I have twitter but don’t maximize its potential….time to get busy with it!
    Theresa Calderini recently posted..Crafting for a Cure – Boobie Love!My Profile

  3. Your 3 tips on building a brand on twitter are excellent! Thanks, Theresa! Job well done!
    Alexandra McAllister recently posted..Know Your Berries! The Healthy Berries You Should Eat Every DayMy Profile

  4. Great points to think about. Theresa – thanks for explaining twitter in terms that we all can wrap our heads around and provide tips to navigate the social media seas. :)
    Susan M. Brown {sbartist recently posted..A “Lucky Charm” Suncatcher for Week 2 of Anything But a Card Challenges #14My Profile

  5. BAM!

    I so needed this.. I’ve been told time and time again to start in twitter and transfer to FB — because the other way around you forget about the character restriction. Thanks for the tips Theresa!
    DeeDee Catron recently posted..Sing a little SongMy Profile

  6. terri sproul says:

    thanks for this blog post

  7. Totally agree! Thanks for saying the tihngs that need to be said about twitter!

  8. Cindy Rippe says:

    Thanks for the encouragement Theresa. Some day I’ll get back to twitter. I just haven’t set my Social Media schedule yet. Keep nudging!
    Cindy Rippe recently posted..It’s What you See – Looking beyond the Pink – Tulips at the Chicago Flower and Garden ShowMy Profile

  9. Ann Butler says:

    Great info once again Theresa…..Thanks!

  10. Cyn says:

    Fantastic information as always Theresa! I’ve been using Twitter for a long time but as always you add some insight that gets me thinking about refining how I use social media.
    Cyn recently posted..It’s Craft Lightning Week: 15 Minute CraftsMy Profile

  11. Traci says:

    Thank you so much for all of the great information. I’m still trying to figure out what to tweet about and how to word it. I hated Twitter in the beginning, now it’s kinda growing on me, but I still haven’t gotten it down pat yet. I don’t want to over push my company or my jewelry so I’m still kinda lost. I’ll be reading more of your posts to try and find my voice on Twitter! Thanks again!
    Traci recently posted..Handmade Natural Lava Rock & Rose Swarovski Elements BraceletMy Profile

  12. Sharon Mead says:

    Theresa I really enjoy ur posts they r so helpful. I want to encompass the idea of comunity…helping each other with crafting…inspiring each other hopefully to add happiness and saisfaction to peoples lives

  13. As always a great post Theresa!!! Sorry it’s taken me a while to find it!!

  14. Jen Fish says:

    I took a twitter course Sunday night so know I’m working on building my twittering (if that’s even a word!). I’ve always loved your posts about social media, you make them so simple for the average person to understand!

  15. Thank you so much for your article. I’m trying to learn how to use twitter. All of these platforms. I liked the comment on causes because I really do care about doing things naturally and I think that needs to shine through in my tweets. I think our bodies will thank us.

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