The easiest way for businesses to get comfortable using Pinterest business accounts is simply to dive in and get started. On Monday I wrote about the reasons you should be using a Pinterest business account as part of your company’s social media marketing strategy.
Just to recap – Pinterest recently followed in the footsteps of other social media platforms like Facebook, Google+ and LinkedIn and opened up a form of its service for business users. There are separate terms of service (TOS) for business pages, and if you’re trying to use your Pinterest account for business purposes, it’s important to go ahead and use their business accounts. While most of the features remain the same – at the present time – they’ve announced their intent to create new and enhanced services for business users. Additionally, they’ve included a number of business marketing tips and case studies in their business section for users to learn from. It’s pretty sweet!
So I’m assuming you’re convinced – but that maybe you’re not quite sure where to start. I wanted to take you through the process of changing your account from a personal Pinterest account to a business Pinterest account).
To Convert Your Existing Pinterest Account to a Business Pinterest Account:
First, log in to your personal Pinterest account, then point your browser to www.pinterest.com/business/convert.
Your screen will look something like this:
Complete the fields in the form, including choosing a custom URL for your page in the Username field. Pinterest will check your username in real time and let you know if it’s available or someone else has your username.
If you don’t have an account on Pinterest whatsoever, click the “Sign Up” link in the upper right hand corner of your screen just after the “Want to create a new account” link in red. Creating a new account will require you to fill out a similar form that also has a space for you to upload a profile picture.
Then, verify your account…
Shortly before Pinterest rolled out business accounts, they added a website verification feature to their service, allowing you to verify your ownership of your website by adding a tiny piece of code (a meta tag) to your site or to upload a file to the root of your site (this is done via file transfer protocol, aka FTP, not through WordPress). While it seems a bit more techy than many of us are used to on a daily basis, there’s a good reason for it. The theory is that only someone who owns the site will have the ability (information/login) to upload a file to the server or to put a piece of code in the site.
Once you’ve uploaded the meta tag to your site, you’ll go back to Pinterest and tell it to verify your website. Pinterest will “look” for the tag on your site; once it verifies it’s there, you’ll have a white checkmark in a red circle appear next to your website at the top of your profile, telling users your site is verified.
After you’ve set up your business account, take a look at some of the case studies and the features. If you haven’t already added a “Pin It” or “Follow” button to your website, these are easily snagged from the business section of Pinterest. Also, you can set up a Pinterest widget on your website that displays a collage of your pins. If you grab the Board widget, it will do something similar but allow you to limit it to only one board.
Easy peasy, right?
If you’re using Pinterest for business, have you switched over yet? If not – go do it now and leave a comment below!