Are you still trying to figure out how to use Twitter to grow your business? Social media marketing is one of the hottest – and most different – kinds of marketing in the history of marketing itself! And it took all of the old rules about marketing and tossed them out the window.
Because social media marketing is so different, though, there’s still some confusion regarding how to use it (in general), and how best to use each specific platform to deliver your brand’s message.
Actually – I’m kinda leading you on there, just to see if you’re paying attention.
If you think for an instant that social media marketing is about delivering your brand’s message, you are missing the boat, my friend!
Social media creates and facilitates a very different form of communication with customers – communication that is engaged. And this engagement isn’t just back and forth between the customer and the company, but it’s communication among the various members of the engaged brand community.
Here are 3 kind of tweets that your business should be making:
1. Here’s information (an article ) that I thought you would love!
This builds value for your audience by providing information that is relevant to you and your industry without being a shameless plug promoting you and your brand. This is just you seeking to serve your audience. If you run a custom cake business, share an article having to do with latest trends in wedding cake design, for instance. Or if you run a travel agency, keep your audience updated with TSA’s latest policies.
2. Have you met the people behind our brand?
Your customers love meeting the people who make your brand what it is. Don’t forget that you can tweet links to pictures of your employees, your office, or the crazy culture of your brand. It helps reinforce the idea to your customers that you’re a real person, someone they can picture themselves doing business with.
3. Here’s a cause that’s important to us – would you consider supporting it too?
Everyone loves to feel a part of something bigger than themselves. Make sure that your customers know that your business stands for something bigger than just making money. Even as a one person operation, you can find a particular cause to support consistently. Let your customers know about the ways you support this cause – especially if you spend time engaged in volunteer work for your charity. Make sure you have the okay to take pictures and post them first, of course.
And then there’s the kinds of tweets your business shouldn’t make. There are a tone of these, but to get you started, we’ll just talk about one in particular.
What Not to Tweet
Don’t tweet just about yourself. If you’re promoting yourself any more than about 20% of the time, it’s too much and appears just plain rude and spammy. So don’t do it. Make sure that your core message and mission is to provide value to others in everything you say online.
What are your favorite kinds of tweets in your own business or to see from others’ businesses? Leave a comment below!