It's no secret that online marketing has established itself as much more than just a passing trend. In order to keep your art and/or craft business relevant and firmly entrenched within your customer base, you have to utilize some type of online promotional campaign that helps get your site and Internet pages recognized and (hopefully) placed at the top of keyword search results. One of the best ways to ensure that you're optimizing keyword search results with your targeted demographic? Tap into the power of Google Keyword Tool.
Did your heart just anxiously skip a beat at the thought of taking charge of your own organic SEO campaign? You're not alone. The Google keyword tool (or any online resource for that matter!) can absolutely feel overwhelming when first entering into all that is online marketing. However, when wielded properly, the Google keyword tool can yield invaluable benefits to ensure that your pages dominate results and garner the virtual attention that you deserve. Understanding some basic user tips is all you need to get started and effectively begin to leave your competitors in your creative business dust – so read on!
Getting Started: Google Keyword Tool Basics
First, you'll need to sign into your AdWords account to begin your search. No account? No problem! You can easily set one up here: https://adwords.google.com. Once you're logged in, click on the "Tools and Analysis" option and select "Keyword Tool" from the resulting drop down menu.
Next, we search! Type in various words and phrases or even opt to base your results on a specific website address. Still stumped? The Google Keyword Tool even offers various categories in a drop down menu to help guide and inspire your searches. When you're ready, click "Search" and your results will appear in a sortable list. You'll not only see suggested phrases, but you'll also be able to determine other factors such as competition, global monthly searches and local monthly searches to help you best maximize your campaign's strategy and efforts. It really is that easy!