What if there was a way to put many of your business-related tasks on auto pilot?
What if you could spend more time on the parts of your business that you LOVE, and less on the parts you don’t?
Well, I have one word for you: systems!
A business system is simply an automated process or routine. To an extent, it’s a “set it and forget it” type of thing – meaning that once you’ve created it, it should run largely on its own.
Business systems are one of my favorite small business growth strategies…and I think they’re going to quickly become one of yours, too!
But…where do you start?
What types of business systems for growth are best for the small business owner who wants to grow his or her business – fast?
3 Business Systems for Growth
You can create systems for just about any part of your business.
However, I’d suggest starting with the following 3 business systems for growth, as they’ll help you not just manage, but grow your business… all while resulting in more time and freedom for YOU.
1. A Lead Generation System
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What if you could regularly wake up in the morning, only to find you’ve gotten several serious inquiries from potential clients… all while you slept?
This is the beauty of a lead generation system!
Once you set up the system, you can spend less time looking for clients, and more time working with clients.
A basic lead generation system might look like this:
- Create an opt-in page where people sign up for a free guide or checklist.
- Set up a Facebook Ad to promote this page to your target market
- Once people have signed up for your freebie, they get a series of 3 emails…one of which offers a free 30-minute introductory consult.
And that’s it!
As with most business systems, it will take some work to get it set up. You’ll need to create your freebie, the opt-in page, a Facebook ad, and the 3 emails…but once that’s done, you can simply sit back and wait for your consult calendar to start booking up!
2. A Content Marketing System
Use a plugin like WP Scheduled Posts to automate your blog post publishing
This is a system that will automate the process of publishing and promoting your blog posts.
We know that around 63% of businesses don’t have a content marketing strategy in place…so having a business system for growth will put you lightyears ahead of most of your competitors!We know that around 63% of businesses don’t have a content marketing strategy in place…so having a system will put you lightyears ahead of most of your competitors! Click To Tweet
Here’s an example of a basic content marketing system:
- Hire a ghostwriter to create 4-8 blog posts for you each month. Have this person write the posts directly in WordPress and save them as drafts.
- Once each month, log in to your WP dashboard and approve and schedule the posts.
- At the same time, create and schedule social media posts to promote the blog posts. Better yet, hire a VA who can do all of this for you!
While you’re still involved in this type of system, you’ll get to spend 80-90% less time creating and promoting content…meaning you have much more time to focus on the stuff that directly makes you $$!
3. A Scheduling System
If you don’t love playing phone tag or emailing back and forth endlessly trying to set up appointments, you need to set up a client scheduling system!
This is a completely automated system where clients can book themselves online based on times that you’re available.
It completely eliminates the need to check your calendar multiple times a day, go back and forth with clients, or send appointment reminders.Setting up a Scheduling System eliminates the need to check your calendar multiple times a day, go back and forth with clients, or send appointment reminders. Click To Tweet
TimeTap (pictured above) is just one tool you can use to automate this process. It will let your clients book appointments 24/7, get on a waitlist for times when you’re all booked up, set up repeated appointments, and much more…all with ZERO involvement from you!
Make Sure to Use the Systems You Create
Business systems are great…but in order for them to work, you actually need to put them in place.Business systems are great…but in order for them to work, you actually need to put them in place. Click To Tweet
I recommend starting small. Choose one system listed above, and commit to putting it in place over the next 7-10 days.
Once you start to see how this business system frees up your time and brings success , you’ll realize just how amazing business systems for growth can be!
Learn more on how to have a business mindset in my post How to Have a Growth Mindset for Success in Your Business and Your Life